Brand identity for Dogma Group

The challenge was to design something modern, approachable, and professional, capturing the essence of their values while standing out in the competitive world of venture capital.

Dogma Group focuses on three core values: collaboration, innovation, and trust. They work closely with founders to turn bold ideas into successful businesses, empowering startups to innovate and push boundaries. With a strong emphasis on trust, they prioritise transparency and integrity, ensuring lasting relationships and long-term success.

I used the three circles, representing three values of collaboration, innovation, and trust, as the foundation for my design. These three core principles, interconnected across cultures, guided the creation of the shape, which I transformed into a rocket launching towards space. This design reflects the harmony of these values and embodies the drive for progress and discovery, symbolising the collective effort, forward-thinking, and reliability needed to reach new heights.

Credits

Creative Director - Ramesh Khadgi

Art Direction / Design - Success Dhamala