Identity Design for Campaign Tackling Littering Problems in Nepalese Cities

Urban areas in Nepal face a growing challenge with littering and unclean environments, impacting public health and the aesthetic appeal of cities. To address this, the Clean City Campaign was launched as a municipal-level initiative, aiming to raise awareness about cleanliness and encourage public participation in keeping their cities clean.

As part of the campaign, I designed a unique identity featuring vibrant illustrations of male and female characters in casual Nepalese attire, holding cleaning tools. These relatable visuals symbolise community involvement and the collective effort needed to combat littering.